Founded in 2013 as a non-profit organization, Beneath The Waves is dedicated to promoting ocean health and using science and technology to catalyze ocean policy. We are broad in our approach, but we focus our work on protecting threatened species, establishing protected areas, and creating nature-based solutions to climate change. We collaborate with governments, the general public, and the private sector to scale our impact. Our conservation science is driving tangible and defensible conservation outcomes while bringing conservation messages to the masses through our unique storytelling and media platform. 

And now, we're thrilled to be able to go even deeper with our fans, followers, and community. Every item in our store is designed thoughtfully with our team, our work, our planet, and you in mind. Every purchase directly contributes to our cutting-edge research—so you can look good and feel great while wearing our brand and supporting our science.